Advertising on Atlas

Why should I advertise?

The most professional audience target

Marketing and sales managers look for the most direct channels to reach the buyer persona they have identified in their commercial positioning strategy. General media provide volume, but are less effective in terms of segmentation. Investing in advertising in them is interesting for companies that need to build brand image, but it's like using a sledgehammer to crack a nut if we're looking to present a value proposition.

Sectoral media allow us to focus on professionals in organizations specialized in the type of niche technologies and solutions in which we want to compete, but they have the disadvantage of not being consumed by decision-makers, who need a panoramic and less specialized view to understand the business opportunity, threats, and expansion lines.

The Atlas Tecnológico multimedia platform is a fabulous alternative to both options. Its content is aimed not only at managerial technology profiles, but also at management leaders, who receive keys to contextualize the technological revolution. Both represent the majority of the follower base, as evidenced by social networks like LinkedIn. Advertising on Atlas Tecnológico is a sniper strategy.

What are the supports?

A unique multimedia platform linked to business

Atlas Tecnológico believes that positioning itself as a knowledge hub is part of its reason for being, because the prescriptive work that an intermediary in the technology sector must assume is not limited solely to managing a database of potential contacts, but must also include the task of providing the best keys for the decision-making of market players.

This knowledge hub is deployed to reach its recipients, who are both executives with technological specialization and those responsible for decision-making at the top of organizations, through a multimedia platform that includes the News section of the website; the newsletter that executives of all validated companies in our ecosystem receive periodically; our video channel on YouTube and the podcast on Spotify and Ivoox, which regularly includes Dialogues 4.0, the Premium Hour, or conversations with Eugenio Mallol; the monthly publication ATLASTECH REVIEW; and, of course, the active presence of Atlas Tecnológico and its team on social media. Combined, all these options offer a unique range of options to reach the professional profile.

Is Atlas Tecnológico for you?

Connects industry with the right provider

Those responsible for innovation and technological transformation in companies are constantly faced with new challenges and needs that, if addressed, will optimize their levels of efficiency and competitiveness, especially in Industry 4.0. What they need is time to design projects and locate the most suitable technology provider.

The Atlas Tecnológico platform is designed to digitize innovation with a collaborative model. Its track record in the business field and the quality of its network of more than 250 expert collaborators, executives present in different sectors and technologies, make it a prominent intermediary and prescriber. The savings in time and costs already obtained by companies that have used its technological services attest to this.

You can use the intensity of your relationship with Atlas Tecnológico as an indicator of your company's level of ambition in digital transformation and the adoption of technological solutions. We are a key ally and, moreover, a point of contact to expand the visibility of your business in the Industry 4.0 ecosystem in Spain.